Founded in 1797, Gould Campbell became part of the Symington family's holding in the early 1960s. For most of its existence, Gould Campbell was a brand of Cloude & Baker, Port shippers and wine merchants. During world War II, Offley Forrester managed Gould Campbell for Cloud & Baker. Offley bought the stocks and brand after the war.

Peter Symington said that his family hopes "that clients will buy the vintage Ports of Gould Campbell after they buy Graham or Taylor". Considering the excellent quality and good value of wines like the 1977 and 1983 Gould, it may be wiser for clients simply to buy the Gould and forget the others.

It is difficult to pin down where the wines come from to make up the vintage blends of Gould Campbell. The Symingtons say that this wine is more a creation of blending room than of any particular vineyard or quinta. Nonetheless, a hight proportion of the wines comes from the Rio Torto area. Production averages betwen 4,000 and 8,000 cases.